Success Stories/

Sales & Operations Planning

/Pet Food Manufacturer

Supply Planning For a Pet Food Manufacturer

How our solution helped a leading pet brand to improve its service levels and supply planning performance


Client is a pet food manufacturer based in the U.S. The processes used by the company to estimate future demand were manual and did not accurately account for increased manufacturing capacity and their ERP system was not a good fit for the company’s business processes. Hence, the purchase orders generated from the system were not optimal, leading to frequent stock outs and low service levels.

Merilytics partnered with the client to build a robust Sales & Operations Planning tool.

Our Value Addition

  1. Created a comprehensive demand planning model to help predict future demand using advanced statistical algorithms taking into account seasonality, trend and promotions, and provided the flexibility to overlay marketing or sales team inputs
  2. Estimated the final demand forecast by SKU and sales channel by taking into consideration the future product expirations, new product introductions, open sales orders and user overlays to incorporate inputs from sales and marketing teams
  3. Developed a supply planning model to evaluate the manufacturing processes, account for production capacity & bottlenecks and recommend the production/supply schedule to meet future demand with greater accuracy
  4. Estimated optimum order quantity to meet forecasted demand taking into account minimum order quantity (MOQ) constraints, vendor delivery lead times, safety stock inputs and plant efficiencies


  1. The customized Demand Planning model helped the company to generate 30% revenue growth YoY
  2. The outputs from the Demand models also enabled the team to plan supply more efficiently, by accurately assessing the net product needs to plan inventory and thereby improving the service levels
  3. Our comprehensive Supply model positively impacted the supply planning performance.  It allowed the planner to factor in the constraints during the planning process and identify key drivers of variation in inventory and production, to generate POs for optimum inventory and service levels.


incremental revenues
20 ppt
increase in Forecast accuracy
reduction in Turnaround time for monthly planning process

Increase order per week

Increase in store revenue

Improved Services

Improved production capacity

Thank you for all the support and hard work—it has and continues to be tremendously valuable to the company.
Vice President – Sales & Operations Planning

Intelligent Analytics

Distinctive Solutions

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