Leverage data analytics to ensure the right product to the right customer at the right price
Merilytics partners with CPG (Consumer Packaged Goods) manufacturers and Retailers across various segments such as Food & Beverage, Apparel & Footwear, Home & Personal Care etc. to leverage the vast amounts of data available through social media, as well as internal and syndicated data sources to better understand the consumer, product performance, promotions effectiveness and competitive behavior.
Our teams of experienced professionals also build customized analytical applications and tools which can aid in efficient Sourcing & Procurement, Sales & Operations Planning (S&OP), Pricing Optimization, Assortment and Category Management etc.
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