Solutions/Advanced Analytics/Marketing Analytics

Marketing Analytics

We partner with our clients to ensure that every marketing dollar spend generates competitive short-term and long-term returns. We develop customized analytical solutions that provide a holistic look at various forms of marketing spend and design the most optimal mix and effective marketing plans to lower the customer acquisition and engagement costs.

Some examples of our solutions:

  1. Digital Marketing attribution models
  2. Measurement of accurate ROI of marketing initiatives across channels (online and offline)
  3. Marketing mix modeling to optimize the spend through robust evaluation of upper funnel and lower funnel campaigns
  4. Predictive models to better target new or lapsed customers based on channel, demographic, behavioral and psychographic variables

Other Solutions

Intelligent Analytics

Distinctive Solutions

Contact Us
2nd & 7th floor, Gutenberg IT Park,
Kondapur, Hyderabad 500084,
Telangana, India
7924 Preston Rd Ste 350, Plano
TX 75024

Information Security

ISO 27001:2013 Certified Processes for Information Security Management Systems

ISO 9001:2015 Certified Processes for Quality Management Systems

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