Merilytics | Media, Entertainment & Recreation
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Media, Entertainment & Recreation

Media, Entertainment & Recreation

The Media, Entertainment and Recreation industries include sub-segments such as Music, Gaming, Films, Television, Live entertainment, Print & Publishing, Media equipment rental, Advertising, Social Media, Sports, Fitness and Health Clubs etc. These segments have witnessed massive upheaval with the shift in demographics (driven by Millennials), penetration of digital content and devices and convergence of platforms.


We partner with firms in these segments to leverage data analytics to comprehensively and accurately track and improve their business performance.

For example, in the Health Club and Fitness Industry, we work with various clients to develop models that tap into the third-party Point of Sale (POS) databases, and accurately aggregate performance metrics across locations that can track same-store sales, leading indicators of customer behavior, location-level scorecards, Customer Lifecycle Management (CLM), Customer Life Time Value (CLTV) and also provide prescriptive strategies on pricing, new location openings, new package launches, class scheduling etc.


Also, in the Film and Live Entertainment segments of the Entertainment industry, we help clients accurately track show performance by aggregating various sources of data, across tickets, merchandise, Food & Beverage (F&B) etc. and evaluating profitability by location and show, and also support Financial Planning & Analysis (FP&A) activities to forecast revenues and traffic.