Merilytics | About Us
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About Us

We transform how companies make decisions


Merilytics offers advanced and intelligent analytical solutions to clients globally. Our solutions primarily focus on using decision sciences and analytics based approach to generate superior returns for clients.


Merilytics brings to the table an integrated approach to solve advanced analytics problems and delivers full spectrum of solutions.

We bring to the table…

  • Integrated and capable team that provides leadership leverage by taking senior management view on analytics and delivers services with quality at par with top in-house analytics teams
  • Expertise in advanced analytics tools and technologies, mathematical and statistical techniques
  • Strong domain knowledge across the value chain spanning sales & marketing, finance, operations and risk management
  • Efficient interaction model working as a flexible scalable augmented analytics team for clients that can be quickly deployed on as-needed basis

…and deliver

  • Turnkey solutions that are comprehensive and customized to solve key pain points with intuitive UX and ongoing support of deployed systems
  • Advanced analytics and research services using in-house/3rd party tools and technologies leveraging complex problem-solving approaches and machine learning concepts
  • Basic research, data collection and reporting that are critical to track  performance, and create the foundation for more complex analyses

Merilytics has ISO 27001:2013 certification that signifies compliance with global standards for Information Security Management Systems. It enables us to securely manage client data and strengthen the levels of trust with our clients.

Culture and Values


To be the most valued and trusted analytics partner for clients globally.


To consistently deliver high quality and advanced analytical solutions that lead to superior returns to clients.


We live by five core values that define our actions as we serve our clients and the community.


We are an extremely passionate and collaborative group of people from strong academic and professional backgrounds. We are committed to make a difference by providing top quality and robust analytical solutions to our clients globally.

Paavan Choudary, CEO

Paavan is the founder and CEO of Merilytics. He started his career at Capital One Financial Services in Richmond, Virginia where he spent five years streamlining the credit card operations across Customer Services, Risk Management and Fraud divisions, and was subsequently part of building the company’s mortgage lending division.


Later, Paavan worked for McKinsey & Company with clients across the U.S., Africa and India where he advised C-level executives across sectors such as Banking, Private Equity, Healthcare, Non-profit, Shipping, Agriculture, Power etc. and on a wide range of topics related to Technology, Operations, Finance, Marketing, Strategy and Human Resources. Paavan has an undergraduate degree in Chemical Engineering from Indian Institute of Technology (IIT), Mumbai and an MBA from Columbia Business School, New York.

Dharmendra Sunkara, COO

Dharmendra is the co-founder and COO of Merilytics. He has about 15 years of experience building and managing high performing strategy and analytics teams globally, across Financial Services, Consumer Banking, Health Care and Manufacturing domains.


Prior to joining Merilytics, Dharmendra was Head of Portfolio Analytics and Exposure Management at Citigroup. Earlier, he worked at Capital One Financial Services, establishing risk management and analytical frameworks, leading integration of acquired portfolios and their analytics teams, developing statistical risk and valuation models to evaluate and purchase consumer loan portfolios.


Dharmendra has an undergraduate degree in Metallurgical Engineering from Indian Institute of Technology (IIT), Madras, a Master of Science in Operations Research from The Ohio State University and an MBA from Wharton School of Business, University of Pennsylvania.

Jaykumar Bidarkar, Vice President (Technology Operations)

Jaykumar is a Vice President (Technology Operations), at Merilytics and has over 16 years of experience in the BFSI domain. Prior to Merilytics, he has worked with Bank of America and Dun & Bradstreet in the U.S., U.K. and MENA regions developing and implementing lending solutions and risk management products for corporate and retail banking industry. At Merilytics, he leads the technology delivery process for infrastructure and enterprise applications.


Jaykumar holds an undergraduate degree in Electrical and Electronics Engineering and has Project Management Professional (PMP) certification from PMI, USA and Prince 2 certification from APMG, U.K.